This past weekend marks seven years of Fritz Porter and we couldn’t imagine a better way to ring in our eighth year than with a fresh new look! As we look back at who we are compared to when we started, in some ways we’re unrecognizable and in others we’re exactly the same. Several years ago we decided to start the evolution away from a rented booth, antique mall concept to a store focused on buying and curating our own selection of antiques and contemporary products. Since opening our doors in October of 2015, we have changed our business model, stepped up our inventory game with a meticulously curated selection of products, added over 30 textile lines, introduced custom upholstery, almost doubled our team, launched Design Services, and evolved into the business we are today. But given all those changes, one constant has been that Fritz Porter is a place where people go for discovery and inspiration.
“Creativity and discovery is what makes up our brand essence, and we looked to this rebrand as a way to share more of who we are and what we love with our community.”
And as we continued to grow, we knew it was time for a change in our look in order to realign with our ethos. “Our new look highlights our bold, more playful side, better embodying the spirit of Fritz Porter,” said Madeleine Edwards, Director of Marketing and Creative Content, Fritz Porter. “Creativity and discovery is what makes up our brand essence, and we looked to this rebrand as a way to share more of who we are and what we love with our community.”
To coincide with the refresh, we have introduced a new website that better captures the magic and passion of who we are and the possibilities to come. We wanted to create a destination for discovery that reflects our bold, creative, and helpful qualities. The new site is a well curated look into all that we have to offer. We have also brought back our beloved blog with designer insights, get the looks, curated edits, resources and so much more.
“To me this brand refresh is the marking of a years-long transformation as we have grown and evolved past what any of us could have imagined six years ago.”
“To me this brand refresh is the marking of a years-long transformation as we have grown and evolved past what any of us could have imagined six years ago,” said Daisy Finley, Buyer and General Manager, Fritz Porter. “However, our core principles are exactly the same as the day I walked into Fritz Porter. To create a community around design that inspires and excites the people who find themselves in our store. To source items that are new to our customers and unique to our market - things people haven’t seen before. To provide our customers with service that makes them feel like we are their partners in helping them create the home of their dreams.”
Our new look isn’t about changing who we are, it’s about becoming more of who we are and better reflecting our personality. We hope you like our new approach and find inspiration throughout it all. We be no where without our amazing loyal customers who have supported us on this journey - so many of which have been with us since day one. Thank you for supporting us and cheers to a new chapter filled with discovery, inspiration, and much more to come.
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More Curated Collections
With the return of our beloved blog, we'll be introducing a monthly edit along with a revamped newsletter for more ways to be inspired. Packed with designer insights, inspiring edits, new product launches, rising trends, and more — sign up for our newsletter to get on the list for discovery and inspiration at Fritz Porter.